Back to Game Privacy Policies

Privacy Policy

Last updated: January 28, 2026

Orient Play ("we", "our", or "us") operates the MatchFive mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not use the App.

1. Information We Collect

a) Information Collected Automatically

When you use the App, certain information may be collected automatically, including:

  • Device Information: Device model, operating system version, unique device identifiers (including advertising identifiers), device language, and screen resolution
  • App Usage Data: Game progress (scores, rounds completed, spins used, patterns claimed), session duration, screen views, button interactions, tutorial completion status, and gameplay statistics
  • Analytics Data: Game events (game starts, game overs, round completions, spin actions, pattern claims, slot freezes), economy events (coins earned/spent, daily reward claims), ad interactions (rewarded ads shown, interstitial ads shown), and user preferences (sound settings, username changes)
  • Diagnostics Data: Crash reports, performance data, error logs, and technical diagnostics
  • Network Information: IP address (used for general location such as country or region), network type, and connection quality
  • App Identifiers: Application version, build number, and installation identifiers

This information is collected to ensure the App functions correctly, to improve gameplay experience, to maintain app stability, to analyze user behavior and preferences, and to optimize game features and monetization.

b) Information Stored Locally on Your Device

The App stores the following information locally on your device using secure local storage:

  • Game Data: Best score, current coin balance, free games available, games played counters, daily reward timestamps, tutorial completion status
  • User Preferences: Sound enabled/disabled setting, optional username (up to 8 characters)
  • Identifiers: Unique user identifier (UUID) generated locally on first app launch, FCM push notification token (cached locally)
  • Cache Data: Temporary leaderboard cache (expires after 5 minutes)

This local data is stored on your device and is not automatically transmitted to our servers, except as described in this policy.

c) Information Stored in Cloud Database (Supabase)

When you play games and interact with leaderboard features, the following information is stored in our cloud database:

  • User Identifier: Unique UUID (generated locally on your device)
  • Username: Optional nickname you choose (up to 8 characters)
  • Tag: 4-character identifier derived from your UUID (displayed with username in leaderboards)
  • Highscore: Your best game score (publicly visible on leaderboards)
  • FCM Token: Push notification token (used for sending competitive notifications, if you grant notification permissions)
  • Timestamps: Last update timestamp for your leaderboard entry

This information is necessary to provide leaderboard functionality and competitive features. Your username and highscore are publicly visible on the leaderboard. Your UUID and FCM token are not publicly visible.

d) Advertising Data

The App displays advertisements provided by third-party advertising partners (Google AdMob). These partners may collect and use information to show relevant ads, including:

  • Device identifiers (including advertising ID)
  • Advertising ID (resettable in device settings)
  • Approximate location (country/region level, derived from IP address)
  • Ad interaction data (ad views, clicks, conversions)
  • Device information (model, OS version)
  • App information (app version, bundle ID)

Orient Play does not directly control how third-party advertisers use this data. You can reset your advertising ID in your device settings at any time. For more information about how Google AdMob uses data, please review Google's Privacy Policy: https://policies.google.com/privacy

e) User-Provided Information

The App allows you to optionally provide:

  • Username/Nickname: You may choose a nickname (up to 8 characters) for in-game identification, such as leaderboards. This nickname is optional and is not required to use the App. Users may change or remove their nickname at any time within the App. Your username is publicly visible on leaderboards.
  • Push Notification Preferences: You may grant or deny permission for push notifications. If you grant permission, we will collect and store your FCM token to send you competitive notifications (e.g., notifications about players ahead of you on the leaderboard). You can revoke this permission at any time in your device settings.

2. How We Use Your Information

We use the collected information to:

  • Operate and maintain the App: Provide game functionality, leaderboard services, and user features
  • Improve gameplay experience: Analyze game events and user behavior to optimize game mechanics, difficulty, and features
  • Monitor and analyze usage trends: Understand how users interact with the App to improve overall experience
  • Display advertisements: Show relevant ads through Google AdMob to support the free-to-play model
  • Detect and fix technical issues: Use crash reports and diagnostics to identify and resolve bugs and performance problems
  • Provide competitive features: Send push notifications about leaderboard rankings (if you grant notification permissions)
  • Ensure compliance with legal obligations: Comply with applicable laws and regulations
  • Personalize experience: Use analytics data to tailor game features and content

3. Third-Party Services

The App uses the following third-party services that collect information:

a) Google Firebase Services

  • Firebase Analytics: Collects app usage data, game events, and user interactions for analytics purposes
  • Firebase Crashlytics: Collects crash reports and error logs to help us identify and fix technical issues

For more information, please review Google's Privacy Policy: https://policies.google.com/privacy

b) Google AdMob

  • Displays banner advertisements and rewarded video advertisements
  • Collects advertising data as described in section 1(d)

For more information, please review Google AdMob's Privacy Policy: https://policies.google.com/privacy

c) Supabase

  • Cloud database service that stores leaderboard data (username, tag, highscore, FCM tokens)
  • Data is stored securely and is subject to Supabase's security practices

For more information, please review Supabase's Privacy Policy: https://supabase.com/privacy

Each third-party service has its own Privacy Policy governing how they handle data. We encourage you to review these policies.

4. Data Sharing and Disclosure

We do not sell your personal data.

We may share information only in the following circumstances:

  • With third-party service providers: We share data with Google (Firebase Analytics, Crashlytics, AdMob) and Supabase to provide app functionality, analytics, advertising, and cloud database services. These service providers are contractually obligated to protect your data and use it only for the purposes we specify.
  • Public leaderboard data: Your username, tag, and highscore are publicly visible on the in-app leaderboard. This is necessary for the competitive leaderboard feature.
  • Legal compliance: We may disclose information if required by law, court order, or government regulation, or to protect the rights, safety, or property of Orient Play, our users, or others.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share your UUID, FCM token, local game data, or analytics data with other users or third parties except as described above.

5. Data Security

We take reasonable measures to protect your information using industry-standard security practices:

  • Local data is stored securely on your device using encrypted storage mechanisms
  • Cloud data is stored in Supabase, which uses industry-standard security practices including encryption at rest and in transit
  • We use secure connections (HTTPS) for all data transmission
  • Access to cloud data is restricted through Row Level Security (RLS) policies

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We encourage you to use device security features (screen locks, device encryption) to protect your local data.

6. Data Retention

We retain collected information as follows:

  • Local device data: Retained on your device until you uninstall the App or clear app data
  • Cloud database data (leaderboard): Retained indefinitely to maintain leaderboard functionality and historical rankings. You may request deletion of your leaderboard data by contacting us.
  • Analytics data: Retained according to Google Firebase Analytics retention policies (typically 14 months for standard analytics, up to 50 months for certain aggregated data)
  • Crash reports: Retained according to Firebase Crashlytics retention policies (typically 90 days)
  • Advertising data: Retained according to Google AdMob retention policies

We retain data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7. Your Rights and Choices

Depending on your location, you may have rights regarding your data, including:

  • Access: The right to access your personal data
  • Deletion: The right to request deletion of your personal data
  • Correction: The right to correct inaccurate data (you can update your username in-app)
  • Objection: The right to object to certain data processing
  • Data portability: The right to receive your data in a portable format
  • Withdrawal of consent: The right to withdraw consent for data processing (e.g., revoke notification permissions)

To exercise these rights, please contact us using the information provided in section 10.

Additional choices you can make:

  • Username: You can change or remove your username at any time in the App settings
  • Push notifications: You can grant or revoke notification permissions in your device settings
  • Advertising ID: You can reset your advertising ID in your device settings (Android: Settings > Google > Ads > Reset advertising ID; iOS: Settings > Privacy > Apple Advertising > Reset Advertising Identifier)
  • Local data: You can clear app data or uninstall the App to remove all locally stored data
  • Analytics: You can opt out of personalized ads through your device settings

Note: Some features of the App may not function properly if you restrict certain data collection (e.g., disabling analytics may affect our ability to improve the App).

8. Children's Privacy

The App is not intended for children under the age of 13 (or the minimum age required in your jurisdiction).

We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe that your child has provided personal information through the App, please contact us immediately, and we will take appropriate action to delete such information.

If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using the App, you consent to the transfer of your information to these countries.

Specifically:

  • Analytics data is processed by Google Firebase (servers may be located in various countries)
  • Cloud database data is stored in Supabase (server location depends on your Supabase project configuration)
  • Advertising data is processed by Google AdMob (servers may be located in various countries)

We take appropriate measures to ensure that your data receives adequate protection in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. Any changes will be posted on this page, and the "Last updated" date will be revised accordingly.

We encourage you to review this Privacy Policy periodically. Continued use of the App after changes constitutes acceptance of the updated policy. If you do not agree with the updated policy, you should stop using the App and may request deletion of your data as described in section 7.

Material changes (e.g., new data collection practices, new third-party services) will be communicated through in-app notifications or other prominent means when possible.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

📧 Email: orientplay0@gmail.com

🏢 Developer: Orient Play

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.

12. Additional Information for Specific Regions

a) European Economic Area (EEA) and United Kingdom

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to lodge a complaint with a supervisory authority

Our legal basis for processing your data:

  • Performance of contract: Providing game and leaderboard functionality
  • Legitimate interests: Analytics, app improvement, security, fraud prevention
  • Consent: Push notifications (you can withdraw consent at any time)

b) California, United States

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

We do not sell personal information. We may share personal information with service providers as described in section 4.

13. Data Controller Information

For the purposes of applicable data protection laws, Orient Play is the data controller responsible for your personal information. If you have questions about how we process your data, please contact us using the information provided in section 10.

This Privacy Policy is effective as of the "Last updated" date shown above. By using the App, you acknowledge that you have read and understood this Privacy Policy.